摘要
MI设计的内容包括一个企业的经营信条、价值观、精神、文化、市场定位等方面。中国经济型饭店的未来是进行品牌化建设,提高国际竞争力。以中国经济型饭店品牌的MI设计为切入点,提出目前MI设计中存在的问题,并针对存在问题提出了解决对策,为中国经济型饭店品牌化建设提供了参考。
The content of MI design includes an enterprise＇ s creed, value, spirit, culture and market positioning. The future of econo- my hotels in China is to conduct the brand construction so as to raise international competitiveness. From the point of brand MI design, this paper discusses the problems existing in brand MI design of the Chinese economy hotels and puts forward the solutions and certain refer- ence for the construction of Chinese economy hotel brand.
出处
《柳州师专学报》
2012年第5期52-54,共3页
Journal of Liuzhou Teachers College
