摘要
品牌营销被西方经济发达国家称之为继全球营销后的第四次营销浪潮。本文对品牌的含义、功能进行了分析 ,探讨了品牌产生心理效应的过程 ,并对建构良好的品牌心理效应提出了几点建议。
Sale of famous brand is the fourth sale wave in the western developed countries after the global sale. This paper analysises on the significance and function of famous brand, studies on the cause of psychological effect of famous brand and suggests the construction of good psychological effect of famous brand.
出处
《赣南师范学院学报》
2000年第1期43-45,共3页
Journal of Gannan Teachers' College(Social Science(2))
关键词
品牌
心理效应
品牌沟通
品牌心理
famous brand
psychological effect of famous brand
connection of famous brands
