摘要
目前,全国各地红色旅游已初具规模,渐成体系。在此背景下,挖掘出红色旅游市场潜力,实现红色旅游的可持续发展显得尤为重要。郴州市红色旅游资源丰富,市场潜力极大。但还存在着许多问题,对中远程市场缺乏吸引力,市场潜力未得到开发,缺乏良好的配套设施及消费环境,景区可进入性差,国际市场尚未打开。因此,要采取发掘产品潜力,不断调整产品结构,强化产业配套,完善旅游服务设施,深入挖掘红色旅游文化内涵,制定适宜的定价策略及渠道策略等措施,促进郴州市红色旅游的可持续发展。
Red tourism has enjoyed steady development across China. So it is of great significance to further explore the market potential of red tourism for sustainable development. Chenzhou has abundant resources and huge market potential. However, it lacks medium and long- term planning, supporting infrastructures and good consumption environment. Besides, Chenzhou has poor landscape planning, lacks attractiveness to foreign tourists and has a long way to go before fully making use of its market potential. Therefore, Chenzhou should promote sustainable development of red tourism by fully exploring the market potential of red tourism, restructuring tourism resources, improving supporting infrastructures, advocating the cultural background of red tourism resources, and adopting appropriate pricing policies and advertisement policies.
出处
《湘南学院学报》
2012年第6期1-6,16,共7页
Journal of Xiangnan University
基金
2010年湖南省大学生研究性学习和创新性试验计划项目(湘教通[2010]244-351)
关键词
红色旅游
郴州
问题
措施
red tourism
Chenzhou
problems
measures
