摘要
寻求心理体验是各种类型旅游活动具有的共同属性,能否满足体验需求是旅游经营特别是特色旅游能否健康发展的根本所在。特色旅游是旅游发展到一定阶段时的高层次体验需求。本文以沙漠旅游为例,从旅游者切身感受的视角出发,通过分析沙漠特色旅游体验的形成机理来认识旅游开发及服务管理中出现的问题,找出在现实状况下我国北方沙漠旅游发展的途径:树立一切从“旅游体验”出发的理念,贯穿于开发规划、产品设计和服务模式之中,树立品牌,扩大远程市场,使沙漠旅游具有可持续性。
The common attribute of each kind of tourism is that they all are one kind of experience forms of people who seek the psychological satisfaction. Whether this kind of can be met or not is the basis whether this kind of tourism can continue to develop. The feature tourism is one kind of high-level experience demand of potential tourists when tourism develops to the certain stage. This article takes the desert traveling as an example, through analysis the mechanism of experiencing feature of Desert tourism to get to know the problem of the development and management and to find out the development way of desert traveling in North China under the realistic condition. The concept of ＂Traveling experience＂ should be built and implemented in the whole procedure of development plan, product design and service mode. It is also suggested to set up the brand through the media power and expand the long-distance market in order to achieve the sustainability of desert tourism.
出处
《人文地理》
CSSCI
北大核心
2006年第4期94-97,共4页
Human Geography
基金
广东省软科学基金项目(2004B0102076)
关键词
旅游体验
特色旅游
沙漠旅游
开
发
旅游产品
traveling experience
feature tourism
desert tourism
development
tourism product
