摘要
近年来在高校本科教育中开设双语、全英文课程已成为一大趋势。这是对专业教学的有益补充,亦是培养复合型国际化人才的需要。本文就《服装广告》全英文教学的现状进行阐述,分析了教学过程中遇到的一些问题。并针对教学目标、教材选择和教学方法提出了一些建议,以期对全英文教学有所启示。
In recent years, many universities set up bilingual, full English courses in undergraduate education have become a major trend. This is a useful complement to the professional teaching and is the intrinsic need to cultivate versatile interna tional talents. In this paper, we give some comments on the current status of the English teaching on the course of＂Fashion Advertising＂ and analyze some of problems that were encountered in real teaching process, and finally make some sugges tions for teaching objectives, selection of teaching materials as well as teaching methods in order to shed new lights on Eng lish teaching.
出处
《科教导刊》
2012年第32期170-170,212,共2页
The Guide Of Science & Education
关键词
服装广告全英文教学
fashion advertising
full English
teaching
