摘要
采用问卷调查法,以上海地区212名女性消费者为样本,通过频数分析、对应分析等方法,了解了上海地区女性对紧身无缝内衣的认知情况、购买意愿、消费需求及偏好,为无缝内衣企业市场定位和产品开发提供参考依据。
By means of questionnaire and with 212 female consumers in Shanghai as samples, the knowledge, purchase intention, consumption demand and preference of the consumers have been obtained, which provides reference and basis for the market orientation and product development of the seamless underwear manufactur- ers.
出处
《浙江纺织服装职业技术学院学报》
2012年第4期31-37,共7页
Journal of Zhejiang Fashion Institute of Technology
关键词
无缝内衣
紧身
消费者
seamless underwear
tight
consumer
