摘要
全球化态势下的世界样貌复杂敏感,给中国的对外传播特别是国家形象建设提出了新的历史性要求。以此为背景,中华文化对外传播因其自身的特性与优势逐渐成为对外传播的重要着力点。为此,本研究以跨文化传播学对"文化"内涵的定义为框架,从文化态度、文化内容和文化符号等三个方面,以中国影视传媒为切入点分析中华文化对外传播策略与实践的海外传播效果,重点在于总结和阐释其存在的主要问题及其背后原因并在此基础上,有针对性地提出解决建议。
Globalization is changing the way the world looks and the way we look at the world. Through a global outlook, it is very clear that China＇ s nation branding has confronted with a new historic situation. It speaks the critical significance of cultural communication under the context of China Goes Global. The study seeks to account for the effectiveness of Chinese cultural communication strategy by engaging with intercultural communication theory. Focusing on the television media and film industry in China, the article illustrates three key problems that China needs to attach emphasis in hope of presenting and building the national attraction for the world to see.
出处
《福建师范大学学报（哲学社会科学版）》
CSSCI
北大核心
2012年第6期217-221,226,共6页
Journal of Fujian Normal University:Philosophy and Social Sciences Edition
基金
2011国家广电总局部级社科项目<国际主流媒体对中国电视国家形象传播的评价及我们的应对策略>(编号:2011052)阶段性成果
关键词
中华文化
对外传播
跨文化研究
Chinese cuhure, nation branding, intercuhural analysis
