摘要
国际医疗旅游市场已经形成并且发展迅速。我国医疗旅游虽然发展很快，但仍处于起步阶段，还未形成规模。概述了国内外医疗旅游发展现状，主要探讨发展医疗旅游需要解决的关键问题，包括政府层面、医疗资源、国际认证、宣传和营销、语言、签证等方面，并提出了我国医疗旅游发展的相关建议：加强政策扶持力度，健全医疗旅游管理体制；合理利用公立医疗机构资源，鼓励私立医疗机构的介入；推进医疗机构的国际认证，拓展海外医疗旅游市场；引导旅游公司开发医疗旅游产品，对医疗旅游进行宣传、推广和实施；打造特色品牌，完善产品结构。
Medical tourism has grown into a booming market worldwide, which however remains at a startup stage in China given its fast development in recent years. This paper probed into the present status of medical tourism at home and abroad, discussed key roadblocks to tackle for medical tourism, including government regulations, medical resources, international certification, promotions and marketing, language barriers, and visa. On such basis, the authors come up with the following recommendations, enhance policy support and complete the governance of medical tourism; tap resources of public hospitals and encourage private involvement; encourage international certification of medical institutions to explore overseas medical tourism; encourage tourist firms to develop medical tourim products and promoting medical tourism; build brands and complete product lines.
出处
《中华医院管理杂志》
北大核心
2012年第12期937-940,共4页
Chinese Journal of Hospital Administration
关键词
医疗旅游
医疗资源
国际认证
营销
Medical tourism
Medical resources
International certification
Marketing
