摘要
校企合作、"双证书"制度和工学结合是高职教育人才培养特色的重要体现,简要分析了市场营销专业人才培养方案引入双证书制度的必要性,从市场营销专业建设的指导思想、校企合作共同制定人才培养方案、将职业证书培训内容融入人才培养方案、打造市场营销专业"双师型"的教学团队等方面阐述了制定市场营销专业双证书人才培养方案的总体思路。
School and enterprise cooperation,double-certificate program and learning and working combination are unique demonstration of higher vocational education.This paper briefly analyzes the necessity of introducing double-certificate program into marketing talent cultivation,from the aspects of construction guideline of marketing program,talent cultivation plan formulated through school and enterprise cooperation,integration of professional certificate training content into talent cultivation plan,forging a teaching team with double authentication.
出处
《南京工业职业技术学院学报》
2012年第3期70-72,共3页
Journal of Nanjing Institute of Industry Technology
关键词
市场营销专业
双证书
人才培养方案
marketing program
double-certificate
talent cultivation program
