摘要
《公共关系学》是高校管理类专业的一门主要课程,对于养成学生的公关能力至关重要。根据在国内高校任教的经历经验,结合在美国康涅狄格州布里奇波特大学进行的学术交流,本文客观介绍了美国高校在《公共关系学》课程教学上的具体特征,比较分析了中美高校在教学方面存在教学管理、教学方法及教学软硬件的配备等方面的差异,提出中国高校可以从教学考核方式、加强与学生的互动交流、丰富教学方法等方面借鉴美国的经验。
Public Relations is a major course of management.It is quite important for cultivating the public relations ability of students.Based on the experience of teaching in China and combined with the academic exchange from the University of Bridgeport in Connecticut,USA,the paper describes the characteristics in the teaching of Public Relations in USA.At the same time,it analyzes three differences in the teaching of USA and China.They are teaching administration,teaching methods and teaching devices.Finally,it suggests that the universities of China adjust the style of exam,strengthen the relationship with undergradutes,and multiply the teaching method.
出处
《安徽科技学院学报》
2012年第5期102-105,共4页
Journal of Anhui Science and Technology University
基金
安徽省人文社科重点项目(SK2012A168)
安徽省人文社科一般项目(SK2012B130)
安徽科技学院教学研究项目(X201066)
关键词
中美高校
教学差异
公共关系学
Universities of USA and China
Differences in teaching
Public Relations
