6Sridhar N Ramaswami, Rajendra K Srivastava, and Mukesh Bhargava. Market-based capabilities and financial performance of firms:Insights into marketing's contribution to firm value[J]. Academy of Marketing Science,2009,37(2):97 -116.
7Mahoney, L, and R W Roberts. Corporate social performance.. Empirical evidence on Canadian firms[J]. Research on Professional Responsibility and Ethics in Accounting,2004,9 : 73- 99.
8Peteraf, Margqret. The cornerstone of competitive advantage: A resource-based view[J]. Strategic Management Journal, 1993,14(3):179- 191.