摘要
需求弹性在企业经营中是一个非常重要的问题。有些产品由于降价而销售的不好 ,而有些产品因为提价反而对销售没有太大影响 ,这都与产品的需求弹性有关 ,本文论述了需求弹性的一般含义 ,推导出需求弹性常见的几种函数形式 ,讨论了需求弹性的几种类型 。
Elasticity of demand is a very important factor in the enterprise operation. In spite of the fact that the marketing prices of some products is lowered, they don't sell well. On the contrary, the rising prices of some products don't affect the sales much. All these are connected with the elasticity of the demand. This article discusses the general meaning of the elasticity of demand,some functional forms and some types. And it also discusses the application of the elasticity of demand in both market_demand forecasting and enterprise pricing.
出处
《陕西工学院学报》
2000年第1期57-60,共4页
Journal of Shaanxi Institute of Technology
