摘要
在对铁路快速货物运输的形势分析的基础上 ,确定营销目标和手段 ,通过对货物运输市场细分 ,影响市场细分因素和相应的营销策略的讨论 。
This paper analyzes the status of railway freight express transportation(RFET), proposes the goal and means of RFET marketing.It discusses the subdivision of freightage market, the factors that affect the market subdivision and the relevant marketing strategies, in order to set the target market that should develop and explore for RFET.
出处
《北方交通大学学报》
CSCD
北大核心
2000年第3期118-121,共4页
Journal of Northern Jiaotong University
