摘要
近几年,随着科技的发展和人们生活水平的提高,我国功能性服装产品飞速发展,功能性服装的市场前景非常广阔。本文介绍了功能性服装概念,分析了功能性服装消费心理,提出在功能性服装开发中,顾客感知价值是影响产品竞争力的关键因素,并为企业提出了在产品、服务和宣传等方面的策略。
With development of science and technology,and improvement of the living standard,functional clothing has achieved rapid development in China recently.The potential market in functional clothing shows broadly.This paper introduced the concept and the consumer psychology of functional clothing.The author believed that customer perceived value(CPV) is the key factor of product competition in its development.She put forward some suggestion for clothing manufacturers,such as product strategy,service strategy and promotion strategy based on the theory of CPV.
出处
《纺织导报》
CAS
北大核心
2012年第7期146-148,共3页
China Textile Leader
