摘要
建立了由处于领导地位的单一零售商和竞争制造商所组成的闭环供应链的博弈模型。讨论了在制造商回收渠道、零售商回收渠道和第三方物流这三种不同的回收渠道下,零售商、制造商及第三方物流的最优回收率、最优批发价格、最优零售价格、最优利润。并且通过仿真,研究了市场竞争对于回收渠道选择的影响。结果表明,市场竞争程度小时,制造商会选择自身回收渠道。市场竞争程度激烈时,制造商会选择零售商回收渠道。
The closed-loop supply chain game model consisting of the monopoly retailer leading and competing manufacturers is built,and discussed among manufacturer recycling channel,retailer recycling channel,and the third-part recycling channel options.Based on this situation,the optimal recovery rates,optimal retail prices,optimal wholesale prices,optimal profits with different recycling options were studied.And through the simulation,the market competition for the influence of the recycling channel options was studied.The results show that when the market competition is weak,the manufacturer will choose the manufacturer recycling channel;when the market competition is strong,the manufacturer will choose the retailer recycling channel.
出处
《科学技术与工程》
北大核心
2012年第14期3419-3423,共5页
Science Technology and Engineering
关键词
闭环供应链
博弈模型
市场竞争
回收渠道选择
closed-loop supply chain game model market competition recycling channel choice
