摘要
阐述了塑造旅游院校的视觉形象的必要性,指出学校与企业的性质与功能的差异,两者的形象设计不能一概而论、完全等同。以桂林旅游高等专科学校为例,说明如何合理借鉴CIS战略,塑造独具旅游院校特色的视觉形象,以达到成为社会知名的旅游教育品牌的目的。
The article discusses the problem of institute of tourism shaping the need for visual image.The author believes that schools and businesses have different nature and function.Both image design can not be generalized,exactly the same.Taking guilin Institute of Tourism for example,how to draw reasonable strategy on corporate identity system to shape the visual image of Guilin Institute of Tourism in order to achieve the purposes of social well-known brand of tourism education is of great importance.
出处
《旅游论坛》
2012年第2期123-126,共4页
Tourism Forum
关键词
旅游院校
核心竞争力
塑造品牌
CIS战略
视觉形象设计
tourism institutions
core competence
shaping the brand
strategy of corporate identity system
visual image design
