摘要
旅行社产品的无形性、生产和消费的同时性等特征使旅游者和旅行社之间存在着信息不对称现象,造成旅行社产品市场逆向选择。解决旅行社产品市场逆向选择的关键在于使消费者获得真实、全面的产品信息。通过旅行社向消费者传递产品信息,将赔偿金写入合同来发送信号以及加强政府及第三方管制等途径,可以改善旅行社产品市场逆向选择现象,使消费者和旅行社的利益都得到保障。
The characteristics of the product of travel agencies,such as intangibility and the simultaneousness of production and consumption etc.,bring information asymmetry phenomenon between the traveler and the travel agencies,which leads to reverse selection of product market of travel agencies.The key to solve reverse selection of product market of travel agencies is that real and perfect product information can be obtained by consumers.Through pathes of transferring product information by travel agencies,sending signal by including compensation clauses in contract,and enhancing supervision by the government and the third-party,etc.,the reverse selection of product market of travel agencies can be meliorated,which will guarantee the rights of both consumer and travel agencies.
出处
《沈阳工业大学学报（社会科学版）》
2012年第2期158-162,共5页
Journal of Shenyang University of Technology(Social Sciences)
关键词
旅行社
产品市场
产品信息
逆向选择
信息不对称
利益保障
travel agency
product market
product information
reverse selection
information asymmetry
interest guarantee
