摘要
接受美学是20世纪60年代末诞生的一种新的文艺美学理论,其核心观念与海报设计有许多相通之处,可用以指导海报设计实践活动。从接受美学的角度解读海报设计,既有助于加深受众对海报作品的理解,也为设计师提供了一种新的思维方式,如"第一文本、第二文本"理论有助于促进海报设计的大众性",期待视界,审美距离"理论有助于促进海报设计的创新性",召唤结构"理论有助于促进海报设计的艺术性。
Receptional aesthetic is a theory of literature and art that appeared towards the end of the 1960s.The core idea of the theory has much to be interlinked with poster design, so the theory can be used to guide practical ac- tivities of poster design. The interpretation of poster design from the perspective of receptional aesthetic not only con- tributes to better understanding of poster works but also provides designers with a new way of thinking .For example, the theory of ＂the first version , the second version＂ is conducive to making poster design more popular, the theory of ＂horizon of expectation, aesthetic distance ＂is conducive to promoting innovation in poster design, the theory of ＂ap- peal structure ＂contributes to increasing the artistry of poster design.
出处
《中共山西省委党校学报》
2012年第2期114-116,共3页
Journal of Shanxi Provincial Committee Party School of C.P.C
关键词
接受美学
海报设计
受众
receptional aesthetic
poster design
viewers
