摘要
基于服务价值链的服务增值逻辑,分析企业服务增值的机理:增值动因、影响因素、增值过程,构建了服务价值链增值过程的系统动力学模型。通过对哈尔滨哈飞汽车工业集团的实证研究可以得出,服务价值链具有良好的服务增值特性。服务价值链系统可看做一个价值增加模式,此模式存在一个服务增值的关键点——内部营销。通过控制内部营可使企业内部价值、员工价值和顾客价值呈现和谐统一地持续增长。
The mechanism of enterprise added-value,which includes dynamic factors,influencing factors and progress of value-add,is analyzed and a system dynamics model is constructed based on the logic of service-added-value in service value chain.According to the empirical study on HaFei Automobile Co.Ltd in Harbin,service-added-value characteristics are shown well in service value chain system.So the service value chain system which has a service-added-value key point——internal marketing——can be showed as a added-value model.Harmony co-added in enterprise internal value,employee value and customer value are controlled by internal service.
出处
《科技与管理》
2012年第2期85-90,共6页
Science-Technology and Management
基金
黑龙江省教育厅人文社会科学项目(12512032)
关键词
服务增值
服务价值链
内部营销
系统动力学
service-added-value
service value chain
internal marketing
system dynamics
