摘要
随着旅游业的快速发展及旅游企业竞争的日趋激烈,旅行社供应链管理已成为旅行社与其他旅游企业提升市场核心竞争力,实现行业利润最大化的重要途径。在对旅行社实施供应链管理必要性分析的基础上,构建了旅行社供应链管理模式,并对其运作机理分为两个流程进行详细分析,以期为旅行社实施供应链管理提供一定的借鉴,推动整个行业的健康发展。
With the rapid development of tourism industry and fierce competition between tourism enterprises,travel agency supply chain management has been an important way,which can promote the core competence of tourism enterprise and realize industry profit maximization.On the basis of an analysis on the necessity of travel agency supply chain management implementation,the paper constructs the model of travel agency supply chain management,and divides its operation mechanism into two processes that is discussed in detail,in order to provide a certain reference for travel agency and promote the healthy development of the whole industry.
出处
《云南地理环境研究》
2012年第1期92-97,共6页
Yunnan Geographic Environment Research
基金
安徽高校省级科学研究项目(2011sk540)
安徽省旅游管理特色专业建设基金项目(20101231)资助
关键词
旅游供应链
旅行社供应链
供应链管理
tourism supply chain
travel agency supply chain
supply chain management
