电子商务环境下双渠道供应链协调的补偿策略研究被引量：143

A Compensation Strategy for Coordinating Dual-channel Supply Chains in E-commerce

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摘要构建了电子商务环境下由一个制造商与一个零售商组成的双渠道供应链模型,分析、比较了集中式决策与分散式决策下双渠道供应链的最优价格,从电子渠道与传统渠道合作的角度出发,研究了双渠道供应链协调的补偿策略,论证了这种补偿策略能够实现双渠道供应链协调,且在一定范围内可以保证双渠道供应链成员的双赢。最后通过算例分析,进一步检验了所设计的补偿策略对双渠道供应链协调的有效性。 With the rapid development of E-Commerce, using Internet as a sales channel has received much attention from both the academy and industry. An increased number of companies have used Internet sales channels to reduce costs and expand market. Because of the existence of physical retail stores, Internet sales channels can inevitably lead to channel competition and conflicts, which are both an opportunity and a challenge for companies. The goal of this dissertation is to understand the operating mechanism of dual-channel supply chains and improve their operating efficiency. In this paper the interaction between supply chain members is analyzed through a game model, and the source of the ineffectiveness in dual-channel supply chains is explored and measured. In the end,an optimization and coordination mechanism is nrormsed.

作者但斌徐广业张旭梅

机构地区重庆大学经济与工商管理学院

出处《管理工程学报》 CSSCI 北大核心 2012年第1期125-130,共6页 Journal of Industrial Engineering and Engineering Management

基金国家自然科学基金资助项目(71172084 70972056) 中央高校基本科研业务费资助课题(CDJXS11022202)

关键词双渠道供应链协调补偿策略电子商务 dual-channel supply chain coordination compensation strategy E-commerce

分类号 C931 [经济管理—管理学]

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