期刊文献+

供应链双源渠道中基于信息的搭便车行为 被引量:14

Information-based Free-riding Behavior in a Dual-channel Supply Chain
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摘要 评述和组织了供应链及营销领域中关于搭便车问题的两个主流研究方向,讨论了供应链双源渠道中推动搭便车行为的动力因素,包括消费环境、消费者行为和技术局限性。研究了基于信息的搭便车行为引起的渠道冲突问题及产生的消极影响;针对搭便车行为产生的成因及电子商务环境下消费者的选择范围扩大化的特点提出了相应的预防对策。
作者 曹磊 张子刚
出处 《情报杂志》 CSSCI 北大核心 2009年第7期180-184,共5页 Journal of Intelligence
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参考文献15

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二级参考文献32

共引文献114

同被引文献131

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