摘要
"话语即权利"。传播学视野下,体育大众传媒享有传播体育文化的话语权力。目前受商业驱使、科技催化、道德滑坡、官方色彩等因素影响,这种话语权利被放大从而嬗变为"话语霸权",危害到体育运动的和谐发展。对此,本文提出应当在加强媒体自律、提升媒介人素养、建立多方监管体系等方面,对其进行规避,从而推动我国体育大众传媒朝着健康、和谐的方向发展。
Voice is power. The mass media has the right to spread sports culture. Affected by commercial in- terests, technology impact, moral weakening official colors, this kind of right is magnified to voice hegemony, It is the offside to the function of agenda setting and has caused harm to the development of sport. Through strengthening sports media self-regulation, enhancing the reporter literacy, establishing monitoring system to a- void it. Then, it can improve our country sports media to health and harmonious.
出处
《体育研究与教育》
2012年第1期11-14,36,共5页
Sports Research and Education
