摘要
运用文献资料、问卷调查、访谈等研究方法,对上海市不同社会阶层居民体育消费趋向进行研究。结果显示:从宏观经济形势看,未来上海将出现一个体育消费的快速增长期,但社会各阶层居民的体育消费投资趋向表现不同;上海市居民的体育消费将出现明显的分层特点;实物型体育消费在未来上海体育消费市场上仍将占据重要地位,但参与性体育消费支出增长明显加快,且将表现出随社会阶层地位升高消费投资逐渐增加的趋势。
It applied the research methods of literature, questionnaire, interview etc. to making a study of the sports consumptive trend of Shanghai residents at different social strata. The results reveal that viewing from the macroeconomic situation, there will appear a rapid growth period of sports consumption in Shanghai in future, but the investment trend of the different social strata＇ s sports consumption will be different; Shanghai residents＇ sports consumption will display an obvious characteristic of stratification; the material-oriented sports consumption will remain a dominant position in Shanghai sports consumption market in future, while the increment of participantnatured sports consumption expense will speed up notably and will reflect the tendency of that the consumptive investment is on the steady increase along with the rising of the positions of social strata.
出处
《上海体育学院学报》
CSSCI
北大核心
2006年第2期45-50,共6页
Journal of Shanghai University of Sport
基金
上海市哲学社会科学基金资助项目(2005B2H009)
关键词
上海市
社会分层
不同社会阶层
居民
体育消费
趋向
Shanghai City
social stratification
different social strata
resident
sports consumption
trend
