摘要
电视民生新闻的兴起,是我国政治民主化进程不断推进的结果,也是受众需求转变以及媒体市场激烈竞争的产物。然而,随着电视民生新闻的兴盛与发展,其不可避免地受到市场利益和媒体竞争的影响,出现了一些不利于社会和谐的倾向以及新闻道德原则和立场被消解的倾向。对于电视民生新闻发展过程中的种种问题,笔者认为主要应从以下三个方面进行解决:一是树立人文理念,倾注人文关怀,在新闻报道中关注人的生存状态,人的尊严、理性和价值;二是树立正确的舆论导向,加强新闻把关,同时利用舆论引导技巧引导受众辩证地看待问题;三是实行差异化的市场竞争,突出节目本身的个性特色,强化栏目设置的差异化以及强调解读视角的差异化以避免同质化的竞争,力求在激烈的市场竞争中取胜。
The rise of TV News Report of is the result of the political democratization process continuously pushing forward in China and also the product of the changes in demand of the audience and the media＇ s intense market competition. However, with the rise of television news of people＇ s livelihood and development, interests are inevitably subject to market factors and media ethics, TV News Report there has been some tendency not conducive to social harmony and moral principles and position information as well as the tendency of digestion. For the television news in the development of livelihood problems, I believe that the main solution should be the following three aspects ： Firstly, establish a human concept, the humanistic care and attention in news reports the state of human existence, human dignity, reason and value. Secondly, establish the correct guidance of public opinion, strengthen the information gatekeeper, and use techniques to guide public opinion to guide the audience to look at the problem of dialectical. Thirdly, implement differentiated market competition to highlight the personality characteristics of the program itself, strengthen the columns of differentiation, emphasize the differences in interpretation perspective to avoid the homogeneity of the competition, and strive to win the fierce competition in the market.
出处
《焦作大学学报》
2011年第4期118-120,共3页
Journal of Jiaozuo University
关键词
民生新闻
发展
建议
news of the people＇ s LiveLihood
development
suggestion
