摘要
近20年来,战略导向与产品创新绩效的关系研究成为产品创新研究的一个热点.但现有的大量战略导向—产品创新绩效研究的结论却并不一致,甚至彼此矛盾和冲突.本文梳理了战略导向相关研究的源流,认为战略导向起源于营销领域的研究,最初是对战略营销概念的具体化,本身缺乏理论基础,在后续的发展中才开始与企业资源观理论相结合.现有研究对于在企业资源观理论基础上如何对战略导向的性质进行界定存在争论和混淆.基于企业资源观理论,本文认为战略导向是企业组织内部能力的外在行为反映,不同的企业具有不同的战略导向特征,因此形成了不同的能力组合.进一步,本文按照产品创新活动的特点,归纳整理了产品创新中若干重要的战略导向,并提出了一个概念框架,以期应用于后续的研究和指导企业的实践.
The past two decades witnessed the explosive growth of research on strategic orientations （SO） in product innovation. However, existing empirical evidences result in few consensuses on whether and how strategic orientations benefit product innovation performance. It traces the origin of strategic orientation research, arguing that strategic orientation research comes out of the marketing research and is the specification of the marketing concept. SO itself lacks an underlying theory. Only when converged with later development resource-base view （RBV） of the enterprise, SO research started to combine with resourse-based theory. Previous researches have controversy over the definition of SO in the view of resourse-based theory. Based on detail navigation of RBV in product innovation, it argues that SO reflects the external behavior of the organization internal capability. Different enterprises have different SO characteristics and thus form different capability combinations. Also, it sums up some important SO in the product innovation according to the characteristics of product innovation and presents a new framework of SO to be applied to the following research and enterprises＇ practice.
出处
《研究与发展管理》
CSSCI
北大核心
2011年第6期45-54,共10页
R&D Management
基金
教育部人文社会科学重点研究基地资助项目"中国企业产品创新能力的成长路径研究"(06JJD630011)
关键词
战略导向
产品创新
市场导向
技术导向
企业资源观
strategic orientation
product innovation
market orientation
technology orientation
enterprise resourcebased view
