7Shapiro, Benson P. "What the Hell Is' Market Orientation' Harvard Business Review, 66 (November/December),pp. 119 - 25, 1988.
8Zaltman, Gerald, Robert Duncan, and Jonny Holbek. Innovations and Organizations. New York: John Wiley & Sons, 1973.
9Hurley, Robert F, Innovation, Market orientation, and Organization: An Integration and Empirical Examination. Journal of Marketing, Vol. 62, Issue 3, pp. 42, 1998.
10Kwaku Atuahence- Gima, Anthony Ko. An Empirical Investigation of the Effect of Market Orientation and Enterpreneyrship Orientation Alignment on Product Innovation. Organization Science, Vol. 12, pp. 54-74, 2001.
3EDWIN MANSFIELD,JOHN RAPOPORT,ANTHONYROMEO,SAMUEL WAGNER,GEORGE BEARDSLEY.Social and Private Rates of Return from Industrial Innova-tions[J].The Quarterly Journal of Economics,1997(2):221-240.
4KENNETH J.ARROW.The economic implication oflearning by doing[J].The Review of Economic Studies,1962(3):155-173.
5ARTHUR,W BRIAN.Competing Technologies,IncreasingReturns,and Lock-In by Historical Events[J].The Eco-nomic Journal,1989(3):116-131.
