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旅游团购网站消费者信任度模糊综合评价研究 被引量：4

On Fuzzy Comprehensive Evaluation of Consumer Trustin Group-purchase Tourism Websites
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摘要 游客对旅游服务商的信任度是其在心理上对旅游服务商提供的旅游产品所产生的信任感及其强度。对于2010年在国内开始快速发展的旅游在线团购这一新兴旅游商业模式而言,通过对其产品团购的消费者信任度进行评价研究有着非常重要的现实意义。首先根据影响消费者对旅游团购网站信任度评估的因素,将旅游团购网站信任度的评价指标框架分为三个一级指标。再基于专家咨询和客户问卷调查的多层次模糊综合评价方法对旅游网站信任度进行评价。最后以某旅游团购网站为例,对其消费者信任度进行评价。 Tourist trust in group-purchase tourism website originates from tourists~ trust and its intensity in the tourist products offered by tourist service provider. For this new tourist business model of online group-purchase of tourist products prevailing in China since 2010, it is very significant and practical to evaluate customer trust in the tourist websites. This study first builds up the framework of factors affecting the customers~ trust in those websites and divides it into three layers, then evaluates the trustworthiness of these websites based on fuzzy com- prehensive evaluation by means of expert consultation and customer questionnaire survey, and finally selects a famous group-purchase tourism website as a case study to evaluate its consumer trust.
作者 俞世海 严伟
机构地区 金陵科技学院人文学院
出处 《金陵科技学院学报（社会科学版）》 2011年第4期41-46,共6页 Journal of Jinling Institute of Technology(Social Sciences Edition)
关键词 旅游团购网站 信任度 模糊评价 旅游电子商务 group-purchase tourism website trustworthiness fuzzy comprehensive evaluation tourism e-commerce
分类号 F590.63 [经济管理—旅游管理]
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参考文献11

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二级参考文献17

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共引文献32

同被引文献26

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引证文献4

二级引证文献3

金陵科技学院学报（社会科学版）
2011年 第4期

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