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考虑品类规划与库存控制的促销规划仿真分析 被引量：3

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摘要 我国零售业已经步入一个多业态、跨地区、快速发展的新历史阶段,然而民族零售业在促销规划、品类规划和库存管理方面与国外零售巨头相比,其竞争劣势非常明显,突出表现在促销活动的投入回报上,而科学的促销活动的开展离不开对品类的分析和货架空间的安排以及库存管理。在此背景下,文章研究了在价格折扣促销或展台促销抑或两者兼之的促销策略下,单一品类内部的多周期促销优化与品类规划和库存控制联合决策的仿真模型,比较了不同的促销期长度和促销投入对品类整体绩效的影响,并寻找最优的促销品类组合策略和相应的最优促销手段,为零售企业促销计划的制定提供决策支持。仿真计算结果表明,采用该联合决策模型得到的最优促销品种及最优促销方式下的利润比不考虑联合决策时提升66%,比经验促销决策下的利润提升11%。
作者 高峻峻 倪璐伊 刘悦
机构地区 上海大学悉尼工商学院 上海大学计算机工程与科学学院
出处 《统计与决策》 CSSCI 北大核心 2012年第1期40-45,共6页 Statistics & Decision
基金 国家自然科学基金资助项目(70972106) 上海市自然科学基金资助项目(09ZR1411000 09ZR1412600) 上海市教委科研创新基金重点资助项目(10ZS66)
关键词 促销规划 品种选择 货架空间分配 库存控制 仿真
分类号 F273 [经济管理—企业管理]
  • 相关文献

参考文献14

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二级参考文献25

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共引文献14

同被引文献34

  • 1Mantrala M K,Levy M, Kahn B E, et al. Why is Assortment Planniag so Difficult for Retailers? A Framework and Research Agenda[J]. Journal of Retailing, 2009,85 (1) : 71-83.
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引证文献3

二级引证文献5

统计与决策
2012年 第1期

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