摘要
在激烈的市场竞争中,有着悠久历史和独特品牌价值的老字号白酒品牌如何才能突破瓶颈,实现其品牌价值,进一步传承与发展,是众多老字号白酒品牌面临的重要问题。总结了衡水老白干在品牌建设方面的成功经验,希望为其他老字号白酒的品牌管理提供参考。
In the intense market competition,how the old liquor brand with a long history and unique brand value to overcome bottlenecks,realize its brand value and make further inheritance and development has become an important problem in front of numerous old liquor brands.This paper sums up the successful experiences of Hengshui Old White Wine in brand construction for providing references for other old liquor brands in brand management.
出处
《科技情报开发与经济》
2011年第33期147-149,共3页
Sci-Tech Information Development & Economy
基金
衡水学院2010年度校级科研重点课题"‘中华老字号’白酒企业战略品牌管理研究"(课题编号:2010010)
关键词
老字号白酒品牌
品牌管理
衡水老白干
old liquor brands
brand management
Hengshui Old White Wine
