摘要
从信息经济学和博弈论视角对我国体育产业市场化演变进程以及企业与政府部门在体育产业市场化过程中的策略行为进行分析。认为在市场化过程中企业主动参与体育产业的动机是自身利益的驱动,而政府部门随着时空环境的变化需要引导企业的利益驱动动机,由此引发了双方之间策略行为的博弈。
Based on information economics and game theory,this paper focused on China＇s strategic behabiors to enterprises and government in the sports indudtry commercialization.In this process,the enterprises are motivated to actively engage in the sports industry by its own interests,at the same time the government should guide the enterprises＇ interest motivations regarding the changes of space,time and environment so as to trigger the strategy game between these two parties.
出处
《武汉体育学院学报》
CSSCI
北大核心
2011年第11期48-52,共5页
Journal of Wuhan Sports University
基金
国家社科基金项目(05BYT012)
