摘要
新时代下,健康成为人民对美好生活的需求。随着健康中国和全民健身战略的推广,我国体育健身休闲产业关乎国民健康、国家力量、国家形象。体育健身休闲业是以体育运动为载体、以参与体验为主要形式、以促进身心健康为目的,向大众提供相关产品和服务的一系列经济活动,其产业外部环境受到国家政策助推、消费升级下的内需激增、全民健身和全民健康高度融合的利好影响,发展势头持续向好。通过内部产业链分析认为体育健身休闲产业链呈现出供需链的本质特征,产业链供给端包括掌握头部资源的上游核心产业、中游三大主导产业和下游附属产业,最终将产品和服务提供到需求端的消费者和广告商。由产业链上的供需分析可知,健身休闲产业链上的制度、资本、科技、场地、人口要素存在供需结构性失衡问题,主要表现为有效供给不足和无效供给较多。可通过大力推广全民健身、巩固产业链下游消费人群,推动供给端持续发力、提升上游供给能力和质量的供需联动发展策略,推动健身休闲产业链上的供需协调和高质量发展。
In the new era, health has become one of the people’s needs for a better life, which requires high-quality sports and fitness leisure industry. Fitness and leisure industry has been promoted by national policies, the surge of domestic demand, and the high integration of national fitness and national health. Through the analysis of the industry chain, it can be concluded that the sports fitness and leisure industry chain includes upstream content producers, midstream industry and downstream operators, and ultimately provide products and services to consumers and advertisers. It can be seen that the problem of supply and demand dislocation exists in the five relations of the system, including policy, capital, science and technology, fields and population, which is mainly manifested as insufficient effective supply and ineffective supply. We can promote the supply and demand coordination and high-quality development in the fitness and leisure industry chain by promoting national fitness, consolidating consumer groups and improving upstream supply capacity.
作者
邹昀瑾
姚芳虹
王东敏
ZOU Yun-jin;YAO Fang-hong;WANG Dong-min(School of Government of Peking University,Beijing 100871,China;Department of PE,National Sports Industry Research Base of Peking University,Beijing 100871,China)
出处
《北京体育大学学报》
CSSCI
北大核心
2020年第7期14-24,共11页
Journal of Beijing Sport University
基金
教育部哲学社会科学重大攻关项目(项目编号:19JZD016)
教育部人文社会科学规划基金项目(项目编号:18YJA8980037)
中国大学生体育协会“十三五”规划重点课题(项目编号:201713503)
关键词
新时代
全民健身
健身休闲业
产业链
供需协调
高质量发展
new Era
National Fitness
fitness and leisure industry
Industry chain
Supply and Demand Coordination
High Quality Development
