摘要
为了最大化集权供应链与分权供应链的收益,当市场零售价格与广告协同效应共同影响市场需求时,分别建立生产成本无扰动和存在扰动时的供应链系统协调模型。运用最优化决策方法,论证和分析成本扰动发生前与发生时的最优零售价格、最优广告支出和最优市场需求量,并设计包括最优批发定价策略的收益共享机制来协调渠道。理论分析和研究结果表明,最优售价和最优市场需求量取值在成本扰动鲁棒范围内不变,在成本扰动鲁棒范围以外会波动,然而最优批发价取值与成本扰动幅度成正比。数值仿真例子和图形验证了成本扰动与最优决策变量间的非线性关系。
To maximize the profits in centralized supply chain and decentralized supply chain,when the market demand was influenced by both market retail price and advertising synergy effect simultaneously,supply chain system coordination models were constructed under production cost distruption and under no production cost distruption respectively.Optimal decision method was used to deduce and analyze optimal retail price,optimal advertisement cost,and optimal market demand quantity before and when cost disruption occurred.The profit sharing mechanism consisting of optimal wholesale pricing policy was designed to coordinate the channels.Theoretical analyses and research results showed that the values of optimal retail price and optimal market demand quantity remained unchanged within robust scope of cost distruption and fluctuated outside robust scope of cost disruption,while the value of optimal wholesale price was proportional to the extent of cost disruption positively.Numerical simulation examples and figures illustrated the nonlinear relationship between cost disruption and optimal decision variables.
出处
《计算机集成制造系统》
EI
CSCD
北大核心
2011年第10期2248-2255,共8页
Computer Integrated Manufacturing Systems
基金
国家自然科学基金资助项目(60974076)~~
关键词
广告协同效应
市场需求
收益共享契约
成本扰动
供应链
advertising synergy effect
market demand
revenue sharing contract
cost disruption
supply chains
