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药品B2C变奏 被引量:1

Zigzag Development of Medicine B2C Model
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摘要 实体药房覆盖网络已经非常发达,对于网上药店来说,除了有一定的价格优势之外,在安全、便捷等方面都不及实体药店,如何扬长避短成了难点。 After Taobao,the famous shopping website,set up e-drugstore in June,other shopping websites including Dangdang,360buy and Paipai began to sell medicine on internet too.However,due to the obstacles of qualification,allocation and innovation,the exploring tour of medicine B2C is not going smoothly.The drugstores in real world have already been quite developed.Although e-drugstores provide medicine at a lower price,yet their safety and convenience has been questioned.How to make good use of their advantages and avoid showing their shortcomings becomes the biggest challenge for e-drugstores.
作者 陈亚慧
出处 《中国医院院长》 2011年第18期55-57,10,共3页 China Hospital CEO
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