摘要
鉴于市场营销课程实践性强的特点和中职学生的学习现状,笔者尝试把"以任务为主线、教师为主导、学生为主体"的任务驱动法应用于市场营销实践教学中,通过使用这种教学方法有利于激发学生的学习兴趣,培养学生的分析问题、解决问题的能力,提高学生自主学习及团队协作的能力。
Because of strong practicality of Marketing course and study situation of vocational students, the author tries to use task-driven approach of＇task as the main line, teacher as the lead, students as the center＂ in marketing practice teaching. This teaching method can help stimulate students＇ interest in leaning, train students to analyze and solve problems, improve independent learning and team collaboration skills.
出处
《科教导刊》
2011年第14期93-94,共2页
The Guide Of Science & Education
关键词
任务驱动法
市场营销教学
能力
Task-driven approach, Macheting teaching, ability
