摘要
在激烈的市场竞争中,传统的市场营销模式已经不能适应企业的发展,而网络营销的迅速发展为建筑装修企业市场营销创新提供了新的思路。可以说网络营销也是目前建筑装修企业一项重要营销行为之一,因此本文就建筑装修企业的网络营销模式进行研究分析,提出合理性建议;通过网络营销管理模式的创新,树立新型营销理念,采取切实措施来增强企业的竞争力。
In the fierce market competition,the traditional marketing pattern already can not adapt to the development of the enterprise,and the rapid development of network marketing for architectural decoration enterprise marketing innovation provides new ideas.Say network marketing is currently building decoration enterprise marketing is an important one.This paper architectural decoration enterprise network marketing mode analysis,put forward rationality suggestion;Through the network marketing management model of innovation,and establish a new marketing concept and adopt effective measures to enhance the competitiveness of enterprises.
出处
《福建建筑》
2010年第10期117-119,共3页
Fujian Architecture & Construction
关键词
网络营销营销模式建筑装修企业
Network marketing Marketing mode Architectural decoration enterprise
