摘要
广告作为一个特殊的行业,在商业社会中发挥着日益重要的作用。广告翻译也日益凸现它的重要性。从事翻译实践的人有必要对广告翻译的理论作一番了解,以期找到一个可以用来指导实践的理论。深入研究所译广告及商品的特点,广告翻译中语言的规范化应用,广告翻译在美学中的应用和国际广告跨文化交流语言文化差异的应用,广告翻译的经济功能性在商业中的应用等几方面论证了广告翻译的商业价值。
The advertisement is the special trade,which plays the role in the commercial society.The commercial advertisement translation is also more important than before.The commercial translator is essential to understand the theory of the advertisement which guides the theory of the practice.From the multiple views,the witer proved the application value of the commercial advertisement translation in the character of the translation advertisement and commercial and the application of the language standard and the application of the aesthetics and the application of the intercultural communication difference of international advertisement and the application of the functional of economy.
出处
《东北农业大学学报（社会科学版）》
2010年第6期139-141,共3页
Journal of Northeast Agricultural University:Social Science Edition
关键词
广告翻译
美学
跨文化交流
advertisement translation
aesthetics
intercultural communication
