摘要
通过对产品整体概念两种层次划分方法的比较，提出两点深入认识，并在此基础上，分析了在现有的竞争环境中，附加产品竞争优势凸现的原因，旨在使企业在重视产品整体发展的同时，加强对附加产品的研究开发，从而在竞争中立于不败之地。
The author raises two points of view for further understanding through the analysis and comparison of the total product concept and analyses the cause of the sudden appea rance of the competition superiority of the addictive products in the existing competitive circumstances so that the enterprises can pay attention to the total development of products and at the same time strengthens the study and development of the addictive products,thus remaining invincible in the competition.
出处
《天津商学院学报》
1999年第5期49-52,共4页
Journal of Tianjin University of Commerce
