摘要
目前腾讯已成长为一家业务涉及即时通信、电子商务、在线支付、搜索引擎、信息安全以及游戏、视频、社交网络、电信增值服务等多种业务的互联网综合服务提供商,市值超过350亿美元,是全球市值仅次于谷歌和亚马逊的互联网公司。研究腾讯公司从单一到多元化发展模式得出,腾讯的成功归于以即时通讯为核心业务,机会导向中迅速发展、营销策略的灵活性、战略性与前瞻性并驱。
Now,Tencent company has grown into a business as Internet integrated services provider involving instant messaging,e-commerce,online payment,search engine,information security,as well as games,video,social networking,telecom value-added services and other business,and which the market value is more than $35 billion,is the Internet companies with global market value rank only second to Google and amazon company.Researching Tecent company development mode from a single to diversification development,the conclusion shows Tencent＇s success can belong to take the instant communication as the core business,rapid development orientation in opportunities,flexibility of marketing strategy and pay attention to the strategic and perspectiveness.
出处
《经济与管理》
CSSCI
2011年第2期43-46,共4页
Economy and Management
关键词
腾讯
多元化
发展模式
互联网企业
Tencent
diversification
development pattern
Internet companies
