摘要
通过对国内外关于医院品牌的文献回顾，归纳和比较的方法收集资料、利用专家咨询方法完成评估指标的确定，运用”层次分析法”计算各级指标的权重系数，构建医院品牌效应评估指标体系。并应用指标体系和评价模型对医院品牌进行探索性的应用研究，从而为医院管理者提供管理决策科学依据。
Literature review of the world on hospital brands, data collection in summary and comparison, and specialist consultancy were used to set the appraisal indicators, while the stratum analysis was used to calculate the weight coefficients of individual indicators, for building the appraisal indicators system for hospital brand effect. In addition, the indicators system and appraisal model were called into play to explore the use of hospital brands, offering scientific references for hospital management.
出处
《中华医院管理杂志》
北大核心
2011年第2期132-134,共3页
Chinese Journal of Hospital Administration
关键词
医院品牌
评估指标
系统
Hospital brand
Appraisal indieators
System
