摘要
加大城市文化品牌建设的力度,全力打造富有深厚内涵和鲜明特色的城市文化品牌,既是城市群建设和发展的战略目标,也是目前面临的新课题。每个城市都有其文化个性和特征,这也是打造文化品牌的基础。SWOT分析法是战略决策的基本方法,运用其基本原理分析长株潭文化产业状况,探求长株潭文化品牌建设的相应对策。
To increase the effort of establishment urban culture products,so as to create top-notch ones has profound connotation and distinct brand feature is not only a strategic objective of building and developing a city group but also a new subject we are facing now.Every city has its own cultural features and characteristic,which is the basis of creating a culture brand.SWOT analysis is a basic method of strategic decision-making.In this paper the author applies the basic principles of SWOT analysis to dissect the industry situation of Chang-Zhu-Tan so as to seek for corresponding countermeasures to establish Chang-Zhu-Tan top-notch culture products.
出处
《中南大学学报（社会科学版）》
2009年第6期844-847,共4页
Journal of Central South University：Social Sciences
基金
湖南省社会科学基金课题"湖南文化产业竞争力现状与对策研究"(03YB10)
关键词
长株潭
文化产业
SWOT
品牌建设
Chang-Zhu-Tan
cultural industry
SWOT
establishment of top-notch cultural products
