摘要
商标词是一种特殊的语言文字,被赋予了深刻的文化寓意。以汉语为译入语的商标词体现了源远流长的中国文化。在对以汉语为译入语的商标词翻译从文化角度进行分析的基础上,对其所体现的中国文化从中国文学、儒家思想、审美情趣、禁忌、性别、年龄和消费心理等方面进行了较为全面的总结。
Trademark word is a special language with deep cultural connotation.Trademark words with Chinese as target language show the Chinese culture of long standing.This paper attempts to discuss cultural factors embodied by the translation of trademark words with Chinese as target language such as Chinese literature,Confucianism,aesthetic taste,taboo,sex,age,consumption psychology and so on.
出处
《湖北工业大学学报》
2010年第6期148-150,共3页
Journal of Hubei University of Technology
关键词
商标词
中国文化
译入语
trademark words
Chinese cultural
target language
