摘要
采用文献资料法、问卷调查法、数理统计等方法对我国大型体育赛事中的参与者的年龄、性别、收入、观赏动机、休闲动机和个性倾向方面进行了比较运用数理统计法确定变量之间的结构关系,确定当地居民、休闲游客、赛事观赏者之间是否在动机和个性倾向上的不同。研究表明赛事参加者对体育亚文化的认同感大幅提高,略高于体育观赏动机,对体育亚文化介导的大部分鉴定结果。结果表明女性参与者在体育迷动力和休闲动机上高于男性。年龄之于观赏动机的影响虽小但意义重大,收入对休闲动机的影响也是如此。研究结果显示一般符合有关动机,亚文化和性别个性倾向的理论预测。
Based on the method of documentation,questionnaire and mathematical statistics,the paper identifies the age,gender,income,observation motivation,leisure motivation and personality tendency of China＇s sports events audiences.The conclusion shows that age has less significant effects on the observation motivation and leisure motivation.In the aspects of observation motivation and leisure motivation,the female is higher than the male.Their recognition of the sport sub-culture has been greatly promoted and it is slightly higher than the sport observation motivation.The research also finds that the female participants,their motivation of sport fans and recreation is higher than that of the males.Age has little influences on the observance motivation but it is still a significant indicator and so does the income on the recreation motivation.And personality tendency has significant influence on the observation and leisure motivation of the audiences.The organizers shall consider the personality tendency of the audiences and issue customized marketing proposals according to the leisure motivation and observance motivation of the audiences in order to ensure the successful organization of sport games.
出处
《北京体育大学学报》
CSSCI
北大核心
2010年第12期19-22,共4页
Journal of Beijing Sport University
关键词
体育赛事
观众
观赛
sports event
audience
watching
