摘要
体验经济是未来经济发展的必然趋势。"体验"成为继产品、商品、服务后的第四种经济提供物,可以为商家带来利益。体育竞赛表演业的体验产品具有无形性、一次性、不可预测性、生产和消费的同时性、延伸性和增殖性等特点。我国体育竞赛表演业的培育与发展,应该依照体验经济的理念制定出相应的发展策略。首先是需要体育组织、赞助商和新闻媒体三方的密切合作,其次是体验产品生产质量保障机制的完善,最后是基于体育体验产品价值链的塑造。
The experience economy is an inexorable economy trend in the future, Experience will be the forth economic pattern following the form of product, commodity, service, which can bring profits for the trade company. The product of sports contest performing industry has the characters of intangibility, disposability, unpredictability, simultaneity in producing and consuming and extensibility and added-value. The cultivation and development of sports contest performing industry should make the developing strategy according to the concepts of experience economy. Firstly, it needs close cooperation among the physical organization, sponsor, and news media. Secondly, the guarantee mechanism to the producing quality should be proved. Thirdly, try to shape the value chain of experience-economy products
出处
《沈阳体育学院学报》
2008年第5期24-27,共4页
Journal of Shenyang Sport University
基金
江苏省体育局2007年度体育科技项目局管课题(TY308)
关键词
体验
体验经济
体育竞赛表演业
experience
experience economy
sports contest performing industry
