摘要
为探索福建高校足球联赛的发展对策,本文运用文献资料法、专家访谈法、问卷调查法、实地调查法、比较研究法和数理统计法,对福建高校足球联赛市场的内外环境进行分析。结果表明:福建高校足球运动的开展已初步具备市场化的条件。随着联赛市场开发的具体措施得以逐步实施,一定能实现福建高校足球联赛市场化的成功运作,从而促进福建高校足球运动水平的提高,扩大高校体育文化的影响。
In order to find appropriate strategy to develop the soccer league in the higher education institutions in Fujian Province,this paper makes an analysis on the internal and external environment of this market through interviews,comparative research,on-site study,questionnaire and mathematics statistics,and so on.The author holds the opinion that the soccer game in the higher education institutions in Fujian Province is now ready for marketization.With the implementation of some specific measures for market development of soccer league,the marketization will surely be realized sooner or later.As a result,the soccer level will be accordingly raised and the influence of physical culture will be expanded.
出处
《体育科学研究》
2011年第1期45-47,共3页
Sports Science Research
关键词
大学生
足球赛
市场开发
可行性
undergraduates
soccer match
market development
feasibility
