摘要
分析在市场经济体制下 ,高校体育应转换传统观念 ,充分认识并利用自身优势 ,强化自我造血机能。分析影响高校体育创收的主要因素和重点、难点 ,找出其中关键环节 ,不断改进 ,并在此基础上 ,走渐进体育产业化道路。
This thesis attempts to analyze that under economic system physical education of universities should change the traditional belief and recognize fully and make full use of its advantage to strengthen the ability that create blood itself.On the other hand,this thesis attempts to analyze the factors that influence the interest of physical education of university and its difficulties and outlines to find out key to make progress .On the foundation the physical education of university industries progressively.
出处
《体育学刊》
CAS
北大核心
2003年第1期127-129,共3页
Journal of Physical Education
关键词
高校体育
商业价值
市场开发
universities physical education
commercial value
development of market
