摘要
文章对我国理论界"商圈"概念的各种不同表述和内含进行了综述、归纳和分析。在对我国城市消费者购物行为问卷调查的基础上,总结和提出了影响与制约我国城市消费者购物行为的四个一般性规律;分析了我国普遍存在的"商圈"概念表述的不科学性和不规范性;提出了科学表述和规范"商圈"和"商区"概念的建议。
This paper summarizes and analyzes various definitions of ＂business area＂. Based on a questionnaire survey about urban consumers＇ shopping behavior in China, this paper presents the general rules that affect urban consumers＇ shopping behavior, analyzes the prevalence of unscientific and irregular expression on ＂ business area＂, and puts forward some suggestion for scientifically and regularly defining ＂business area＂ and ＂business zone＂.
出处
《商业经济与管理》
CSSCI
北大核心
2010年第12期5-9,共5页
Journal of Business Economics
关键词
商圈
商区
概念
科学界定
business area
business zone
scientific definition
