摘要
为了深入了解中国西部山岳型旅游景区内小企业的发展,本文以峨眉山为例,深入探讨了景区内小企业的发展特征,并从这类小企业自身的特征入手,进一步分析了影响其发展的相关因素,以期为有效引导管理旅游小企业,为维护峨眉山品牌形象,进一步推动峨眉山旅游业健康、持续的发展提供有益帮助。
To thoroughly understand the small busine sses development in China＇s Western Mountain,this article took Mt.Emei as an example,discussing the small enterprises＇ development thoroughly and analyzing the factors which affected its development from its characteristic obtaining,The final goal of this article is to provide the beneficial references which effectively manage the small businesses,defend Mt.Emei＇s brand and further impel the healthy and Sustainable Development of Mt.Emei.
出处
《特区经济》
北大核心
2010年第11期173-175,共3页
Special Zone Economy
基金
四川省哲学社会科学重点研究基地--四川旅游发展研究中心立项资助课题<景区依附型旅游小企业发展对景区旅游形象的影响研究>(编号:LY08-07)的阶段性研究成果
关键词
峨眉山
依附型小企业
发展
制约因素
Mt.Emei
dependent small businesses
deve lopment
restriction factors
