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基于自我过程的中国奢侈品消费动机探析 被引量:3

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摘要 中国奢侈品市场正快速崛起并逐渐成长为世界最主要的奢侈品消费国之一。基于自我过程视角,从个体自我验证、自我增强的角度研究中国奢侈品消费动机,分析得出不同自我过程会促使消费者产生奢侈品验证性消费动机及增强性消费动机。对奢侈品进入中国的市场细分以及品牌定位提出建议。
作者 黄佳妮
出处 《陕西农业科学》 2010年第2期204-207,共4页 Shaanxi Journal of Agricultural Sciences
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共引文献164

同被引文献27

  • 1张梦霞.奢侈消费的界定及其价值观动因研究[J].经济管理,2006,32(12):23-29. 被引量:33
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