摘要
China Europe Intemational Business School （CEIBS, the first business school in China＇s mainland and one of the top 30 business schools in the world）, in collaboration with the government of Jing＇an District, in East China＇s Shanghai Municipality, hosted the Fourth Prestige Brands Forum at its Shanghai campus on March 3. During the one-day event, with the theme of ＂China -- Inevitable Battleground for Luxury Brands,＂ many scholars, policymakers and leaders from the luxury industry shared their valuable insights on the issue.
